#UNBRANDED organized its product lineup out of a desire to make choosing the right yoyo easier by making performance and characteristics more visible. To achieve this, we focused on the following four key metrics:

1. SPINNING FORCE
2. CONTROLLABILITY
3. STABILITY
4. FEEL

By using these four pillars to show which yoyos suit specific playstyles and preferences, we make it intuitive for users to understand. For instance, players who want to practice patiently with long sleep times can prioritize models with high Spinning Force. On the other hand, those looking to incorporate speed play might prefer more controllable models. Furthermore, when actually using a yoyo, you might discover that a solid and stable feel suits you better than expected. Helping you discover your personal preferences is what #UNBRANDED's clarity is all about.

When choosing a yoyo, questions naturally arise: "Is a longer sleep better?" or "Is a lighter, nimbler feel better?" To help you visualize this more clearly, we set up two axes and mapped out each model.

Horizontal Axis (Functional): Controllability ↔︎ Stability & Spinning Force

• Heavier yoyos tend to offer higher stability and greater spinning force. However, because they feel heavier to operate, they might be slightly less suited for fast movements.
• Lighter yoyos allow for easier hand control and quick tricks, but often fall short of heavier ones when it comes to long sleep times and stability.

In other words, this axis is based on the idea that ease of control and stability (spinning force) exist in a trade-off relationship. You can use it as a guide to determine which aspect to prioritize based on your playstyle and skill level.

Vertical Axis (Emotional): Solid Feel ↔︎ Soft Feel

• When throwing a yoyo, you might get the impression that it has a "solid response" or a "very soft feel that melts into your hand." This comes down to personal preference and sensation, independent of the yoyo's functional performance.
• For example, players who like a solid feeling might prefer crisp response and snappy movement. Meanwhile, those who favor a soft feel might seek a comforting, natural fit in the hand.

1. Combining these two axes reveals diverse options—for instance, a model that is "light and easy to control, yet has a solid feel," or one with "heavy-set stability, but a very soft feel." With this in mind, #UNBRANDED developed five types of yoyos based on well-known shape names. Enjoy comparing where each model falls on the map against your own playstyle and preferences. At #UNBRANDED, we intentionally do not give unique names to each yoyo. Instead, we use the shape name itself as the product name to represent the standard model for that shape.